Skip to main content

Chapter 3: Project Planning and Evaluation

Creativity involves the creation of a product, especially one of useful nature.

    Companies will look to their target audience to make decisions about their products and message, this makes their audience a very important aspect of marketing. In mobile media instead of using the term audience they use the term user. The three P's of planning a project are Preproduction, Production, and Postproduction. Preproduction is the planning, Production is when everything is being made, and Postproduction is the editing and putting together stage.

    A user-centered design is made with the user in mind, and to make the interactions are easy as possible. The six principles of a user-centered design are:

  1. It is designed based on the understanding of the user
  2. The user is part of the design process
  3. The design is refined by user input
  4. The process repeats itself
  5. The design works for all user experience
  6. The design team is made up of a wide variety of skills and perspectives
    The user-centered design process can be broken down into four phases. Analysis, design, implementation, and deployment.

Comments

Post a Comment

Popular posts from this blog

Chapter 4: Visual Communication

      Visual communication investigates the passing of information in a visual form. Content is the tangible version of the stories and information we share with others. Form is the way that the content is designed and delivered. Applied aesthetics are informed observations and judgements made based off a set group of guidelines.     The elements of design are space, dots, lines, shapes, form, texture, pattern, and color. The principles of design are unity (proximity, alignment, similarity, and repetition), emphasis (contrast, color, depth, and proportion), perceptual forces (balance, continuation, figure-ground, and psychological closure).
Post a Comment
Read more

Chapter 10: Photography

    Photography is capturing an image through light. Photography can be done on film or digitally. The lowest level camera is a point-and-shoot. Other types of cameras include DSLR's which are prosumer digital cameras, and video cameras. For the cameras, especially DSLR's, there are many different types of lenses including: wide-angle, telephoto, macro, fisheye, and super-telephoto. The different parts of a camera lens are the iris, shutter, and image sensor.       For a digital camera to take a picture it must be exposing the image sensor to light. The exposure triangle is made up of the three components of a camera, aperture, ISO, and shutter speed. The white balance fixes the coloring of the camera to match more to what we see everyday. Focus controls the sharpness of an object in frame. Depth of field is the area that is in focus, and can be shallow or great depending on how much you want in focus.
Post a Comment
Read more

Chapter 6: User Interface Design

      A user interface is a system that supports HMI or a human-machine interaction. The types of user interfaces include: Graphical User Interfaces, Touch Interfaces, Voice  Interfaces, and Augmented Reality. The components and features of a user interface are: Navigation (primary navigation, secondary navigation, menus, accordions, and tabs).      There are many different ways to organize content. You can use thumbnails, carousels, pagination, and archives. The two types of tailoring are personalization and customization. Personalization uses previous actions to predict what you would want. Customization involves intentionally chosen content instead of prediction.      For an interface to be usable, it must have good learnability, efficiency, memorability, error management, and satisfaction. To know if the interface is usable, usability testing may be done. It is also important the the interface is usable and accessible to anyone with ...
Post a Comment
Read more