Visual communication investigates the passing of information in a visual form. Content is the tangible version of the stories and information we share with others. Form is the way that the content is designed and delivered. Applied aesthetics are informed observations and judgements made based off a set group of guidelines.
The elements of design are space, dots, lines, shapes, form, texture, pattern, and color. The principles of design are unity (proximity, alignment, similarity, and repetition), emphasis (contrast, color, depth, and proportion), perceptual forces (balance, continuation, figure-ground, and psychological closure).
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